Trademark Law in India – Types of Trademarks, Registration Procedure and Acquired Distinctiveness of Generic Words
Toggle navigation Home About Us Our People What We Do Resources Careers Contact Us Trademark Law in India – Types of Trademarks, Registration Procedure and Acquired Distinctiveness of Generic Words Home I. TRADEMARKS A trademark may be a word, sign, and symbol or even graphic that is applied to a company, goods or services to distinguish them from those of the competitors. For example a brand, product, company name, or logo. This enables consumers to identify, purchase and enjoy products and services based on their specific characteristics and quality, as promised by the said trademark/owner. A trademark can be composed of logos, images, words, short phrases, colours or even a compound of all of these. The most commonly used are words and pictures however, other distinguishable marks may also be used if they are capable of graphical representation. For instance Louis Vuitton, the famous luxury brand has obtained a trademark for its check pattern which is known as the Damier Patter...